In recent years, with the development of AI, 5G and Internet of Things technology, smart home industry such as robot vacuum has ushered in a new spring in China. According to Erie data, China’s smart home market in 2017 is 325.47 billion yuan, accounting for 86.9% of smart home appliances, and the market is expected to maintain a compound annual growth rate of 21.4% in the next three years. In the smart home appliances market of 28.28 billion yuan in 2017, the market scale of smart refrigerators, air conditioners and washing machines is 83.13 billion yuan, and that of smart audio-visual digital (smart TV, smart speakers and robot vacuums) is 147.26 billion yuan. In terms of growth rate, the performance of the smart home appliances industry is still good. Taking the smart refrigerator market as an example, Zhong Yi Kang monitoring data show that as of September 2018, the retail sales of smart refrigerators in China increased from 3.4% in 2015 to 28.1%, with an annual growth rate of 18.3%.
However, with the disappearance of the demographic dividend, China’s consumption of newly needed household appliances is entering a saturation period. In the current fierce market competition environment, in-depth analysis and understanding of user needs is an important way to build enterprise’s precise subdivision ability and realize competitive advantage. Young people, represented by the post-80s and post-90s generation, have higher demands on the quality of life at home. With the improvement of their income level, young people have taken over the right to speak in the purchase of household appliances, and they have gradually become the main force in the consumption of intelligent household appliances in China. So, what are the characteristics and trends of Chinese young people’s home life? What factors do they pay more attention to in the use of housing space and the purchase of household appliances? Where will it become the next growth point of the smart appliances industry?
In order to explore this problem, we have joined forces with Haier, the current smart family leading brand, to do a research. For more information, please read the Top Ten Nest Stream Users Survey Report of 2019. According to this report, we know that the demand for smart appliances such as robot vacuums among young people is still huge. Only by doing this well can your fashion life come true.
Some people may wonder what it is for the fashion life, and let’s take the robot vacuum as an example. With a robot vacuum at home, don’t you feel your life begin to enter a new period like the fashion period? It is because that a fashion life recently needs the participant of robot vacuum. It is not only a symbol of cool for most people, but a good helper who can assist you on all kinds of housework. Your hands are free from so many housework, while you soul is under great pleasure. And this could be a new definition of fashion life now.